Frequently Asked Questions

How can we combine consumer tech and horticulture?


Consumer technology applications are merely layers and enablers for a full back-end system to visually operate to fulfil the purpose of a collective. An app's purpose is to solve a problem and connect humans to a network. It involves a platform where users join to interact and communicate. We can therefore use it to drive economic activity. 

The purpose of combining consumer tech and horticulture is to enable users to utilise these tech platforms to digitally interact with another on the basis of one of our main primal needs – food, food cultivation and the process of going back to our roots in nature. 

Humans are no different from hunters and gatherers as our brains are still programmed instinctively to survive and eat. 

Especially within our concrete jungles, modern day humans have an innate urgency to reconnect back with our truest inner nature. By bringing together in symbiotic harmony the art of food production and consumer tech, we can orient the humanity's technological culture and consumerism towards the healing and health benefits of food cultivation, trade, community, food preparation cooking etc.

Why are you utilising existing courier networks and urban farmers, and how does it decarbonise the food system?


We don't want to reinvent the wheel, there isn't enough time. Markets, networks and industries are siloed and do not openly work in flow and in cooperation with one another. Industries are still very opaque and there is still the lack of provenance of food. Urban farms are popping up and scaling in many cities worldwide. The urban agriculture market and trend is growing rapidly in size with high profile individuals from the U.S like Kimbal Musk and and Uber's CEO Dara Khosrowshahi invesing in the market. More people are aware of the urgent need for food security as soils degrade and the climate gets more unpredictable. How are we going to feed 10 billion people by 2050 without the expense of the planet? It has to be a worldwide joint effort where we must encourage citizens to think global and act local when it comes to food. Technology has ample potential in solving this issue.


The Blockchain (Web 3.0) solution...


The best possible technological solution is to do with the decentralisation of the food system with the help of timestamped distributed ledger technologies such as the Blockchain Protocol / Web 3.0. The growth of the new protocol, with huge potential replacing today's standardised Hypertext Transfer Protocol (HTTP) will give us new business models and new ways to drive economic activity. 

It will enable a new network and mode of trade and transactions that does not require a third-party, but a two-party deal that is dealt peer-to-peer. Its automated transaction protocols via its 'smart contract' payments and highly complex consensus algorithms make the network trustworthy, reliable and secure. Like how the internet gave way to a new trust culture and sharing economy, one that involves getting in a stranger's car and spare bedroom, blockchain enables new ways for us to trust. 

By utilising existing networks, we can enable people like cyclist couriers who already work for existing well-known companies such as Deliveroo and enable them to participate in a variety of jobs, instead of just taking part in a commoditised marketplace selling cooked food from a restaurant business.


With the delivery market growing 17% over the next two years, with British consumers spending nearly 5 billion annually, there is no doubt cyclist courier networks will scale. By expanding these courier networks specifically towards local farms, indoor growers, allotments and consumers with the intention of supporting them through increased accessibility, we can guarantee more users will purchase fresh food grown locally. We can also guarantee the food has not travelled long miles to get to your plate, hence lowering the carbon footprint and food miles of the food system for fresh leafy greens. 

What is a market-network?


Market networks are part-social, part-marketplaces, a newly emerging business model that enables users to create their own digital identities, social profiles to showcase their skills, work and demonstrate their credibility with customers. It enables people to build long-term relationships due to its 'value-recapturing' nature and differentiated marketplaces. It involves a SaaS (Software-as-a-Service) platform where anybody can access it to trade and carry out businesses. Much like humankind's ancient days of the bartering economy, however today it involves digital currencies. An evolved outcome fiat currencies. This makes trade more secure, more fair and more exciting! A market-network is a mix between markets and social networks where people come together to exchange value and creates much more meaningful social interactions and relationships based on a new trust-system that cannot be altered.












"Marketplaces provide transactions among multiple buyers and multiple sellers — like Poshmark, eBay, Uber, Patreon, and LendingClub.

Networks provide profiles that project a person’s identity and then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter, Goodreads, and LinkedIn."

"Market networks are also unique from a monetisation standpoint. They combine the strong network effects defensibility and scalability of direct networks like LinkedIn or Facebook together with the lucrative revenue models of SaaS or marketplace businesses."

How will such a market-network improve food security for urban citizens?


As the market grows when the technology that enables it advances, we can use it to our advantage, to create new social and cultural trends that encourages self-sufficiency. The Web 3.0 protocol will unlock new business models due to improved asset-tracking for improved sustainability, reduction of waste, transparency and accurate traceability of supply chain from source to end-consumer. New data inputs from sensor technologies and new forms of data analytics (such as edge and fog computing) will give way to better and more intelligent asset and capital management. By directing these technologies so it benefits urban dwellers in terms of their food choices and food sources, we can expect there to be better food security for them – especially when we make hyper-locally sourced food more accessible to this particular demographic.

By interconnecting local cyclist courier networks and local growers in a cohesive social market-network, we can expect more hyperlocal, decentralised food production and food distribution. Fresh food grown locally in cities will flow in a self-sustaining manner, making this concept highly sustainable, low carbon and secure.

How will this platform engage millennials and encourage social cohesion?


Millennials today are highly addicted to their smartphones. People cannot live without it these days. We are constantly using it for lots of various means. How about using it as a means to trade and work whenever you want? With a hyperlocal fresh food market-network that employs cyclist couriers, we can use our smartphones as a tool to sell our food, buy our food, deliver food and create a new culture where anyone can literally interact peer-to-peer through the use of a blockchain-enabled social marketplace where whenever value is added, it is sustained and owned in the hands and rights of the user. New kinds of laws will be made possible, one that is socially and digitally democratic due to its mathematically accurate consensus algorithms. It enables for distributed food governance that is equitable, fair and reliable.


You can guarantee that the protocol distributes value equally depending on the weight of ones contribution to the system. With individuals interacting through the network more frequently due to the peer-to-peer nature of the protocol, we can ensure that the technology will give way to increased social wellbeing due to the increased trust enabled by the technology.

Technology is not all doom and gloom. We can use technology to socially innovate and create necessary behavioural change, especially in young people.

Can you imagine a future where we do not have to rely on big agricultural conglomerates to determine the prices and the type of food that is being marketed? A future where we can guarantee the food has been grown and delivered sustainably with almost zero emissions? A future where food does not have to travel long distances, does not have to be excessively packaged in plastic with chemical additives for it to last however long? It is hard to believe, but our new internet protocol can definitely unlock such a future.

What is the next fourth industrial revolution and how will urban agriculture play a critical role in it?


The First Industrial Revolution took place from the 18th to 19th centuries in Europe and North America. It was a period when mostly agrarian, rural societies became industrial and urban. The iron and textile industries, along with the development of the steam engine, played central roles in the Industrial Revolution.

The Second Industrial Revolution took place between 1870 and 1914, just before World War I. It was a period of growth for pre-existing industries and expansion of new ones, such as steel, oil and electricity, and used electric power to create mass production. Major technological advances during this period included the telephonelight bulbphonograph and the internal combustion engine.

The Third Industrial Revolution, or the Digital Revolution, refers to the advancement of technology from analog electronic and mechanical devices to the digital technology available today. The era started during the 1980s and is ongoing. Advancements during the Third Industrial Revolution include the personal computer, the internet, and information and communications technology (ICT)

The Fourth Industrial Revolution builds on the Digital Revolution, representing new ways in which technology becomes embedded within societies and even the human body. The Fourth Industrial Revolution is marked by emerging technology breakthroughs in a number of fields, including roboticsartificial intelligencenanotechnologyquantum computingbiotechnologyThe Internet of Things (IoT), decentralised consensus, 3D printing and autonomous vehicles.

The fourth industrial revolution is the next stage of our current economic paradigm – a paradigm that is characterised by the fusion of technologies that is blurring the lines between the physical, digital and biological spheres. 

Urban agriculture will play a critical role in being the cultural reinforcer of a new agrarian age – an age that involves the elegant fusion of technology and the biological systems of sustainable food cultivation. Urban agriculture can consist of various types of food production methods, such as hydroponics, aeroponics and aquaponics (soilless growing technologies) where soil and proper land is not needed, thus plants being able to grow vertically, indoors and in controlled-environments where technology controls indoor environmental conditions the growth factors or specific plants. The use of controlled-environment and soilless growing fits in well with the fourth industrial era of the biological and technological merging as one in symbiotic benefit to each other. The outcome of this inevitable homogeneity will lead to a future where there is no other choice but to make nutrition and food a human right, where food becomes similar to the ubiquitousness and infiniteness of technology.

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